Consumer confidence drop in media equals opportunity for videographers

Posted: September 18, 2009 in News Videography
Tags: , ,

Pew Research reports the public’s assessment of the accuracy of news stories is now at its lowest level in more than two decades.

This isn’t too shocking for most of us in the media, considering the blurring of the line between commentary and hard news and the creeping bias in story selection at any given news outlet.

But there’s opportunity for news videographers here.

Online video can be used and consumed much differently than television. I’ve used online video to provide complete coverage of local forums, candidate debates, keynote speakers and community discussions. Such video is lengthy, but has been made available on my news site should anyone seek it out. Then there’s the raw video provided by cities and school districts of their meetings. News organizations can aggregate such video to their advantage too.

I’d also like to point out that stand alone video, normally quite out of context without a news anchor to explain on television, works great online. Many news organizations stand to benefit from simply posting up raw video (and audio) alongside their written coverage. Example: a news report on celebrity A upstaging celebrity B on a major awards show. Now, post up the video of that encounter and the reader can quickly determine how accurately the reporter wrote about the event.

Approaching news video as suggested here means news organizations become much more transparent. Let the doubters see and hear for themselves. Those that do will begin to see that our coverage is what we claim it is. And, hopefully, Pew Research will start to see the confidence trending upward.


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