I’ve been fascinated with the evolution of Internet TV and the distribution capabilities of video hosting services like blip.tv, YouTube.com, and Brightcove.com which enable them to distribute video producers’ content across the Web, mobile devices and, now, onto television sets, bypassing cable television altogether.
So, I contacted blip.tv to dig a little deeper. blip.tv’s Director of Content Development Eric Mortensen had some interesting things to share in the interview, including the revelation that blip.tv someday hopes to bundle and provide access to local video content on multiple platforms such as web enabled televisions. For example, he said he’d love to have a Minnesota channel featuring content exclusive to Minnesota such as the Uptake, Minnesota Stories and my very own Thisweeklive the Show. The implications for this alone are mind-blowing (or maybe that’s just me being a video geek?).
Anyway, he said blip.tv has been keenly aware of the implications for journalists, though monetizing that segment of video content continues to be tough. Here’s the full interview:
Q: I’m seeing this evolution, and this revolution, of distribution online for video and how a small newspaper like us that is not a broadcaster can really get our show out to so many people, get it out through iTunes so people can download it on their iPods, get it embedded on blogs, and of course linking and stuff like that. I wonder if blip.tv sees a role, or if you’ve thought consciously, or had conversations in your office about blip.tv and journalism?
A: We have. I have to admit that it’s been more … the conversations we had, had more to do with completely, independently produced stuff or more like individuals.
Q: Like a news blogger?
A: Yeah, for example, some of the earliest stuff we had success with was a show called “Alive in Baghdad.” This guy Brian Conley, right when the Iraq War started basically smuggled himself into the country and set up a network of videographers there. The purpose of the show was not to take a position on the war, but just to show what it’s like to live your daily life in a war zone. He did that for a couple of years and that was one of the first shows we ever worked with that got attention. His project influenced a lot of the things we did and the way we thought about how to serve a journalist and also how to help get publicity for what he’s doing and how very, very hard it is to get some sort of advertising for a show about a hot topic in Iraq. (more…)