Smartphones cost way too much to be used just to text, call, surf and email. In this presentation for the Minnesota Council of Nonprofits annual technology and communication conference, I showed how your Smartphone can be used to create stunning photographs and sophisticated videos worthy of representing your organization. In plain English, I demonstrate how your Smartphone can be used to create rich multimedia content and shave hours (and dollars) off your social media “to do” list. Don’t fear your smartphone. Master it!