LinkedIn’s video integration tool is one of the most overlooked tools on the professional networking site. Yet, it’s surprisingly easy to add video to your summary section or under a specific job in your employment history section.
I’m sure you’ve all heard or read statistics about the efficacy of online video in sales, fundraising and business. (If not, check out this post or this one.) But, video can be just as effective in promoting your “personal brand.”
Video is memorable.
Video is immersive.
Video is entertaining.
Video shows, not just tells.
All of this is important to building your own reputation, finding that next job, becoming a go-to source of information or services, or helping others understand just how damn good you are.
Who should have a video?
Sure, video is a no brainer for producers and animators. But beyond video portfolios, there is a wide range of reasons many other professional should include video in their LinkedIn profile.
Ask yourself the following questions:
- Have I ever been featured on a broadcast news program, or has a news video featured my company?
- Have I done a presentation that has been recorded that would compliment my summary or one of my job descriptions?
- Do I have a video resume or video bio? (Should/could I create one?)
- Does my company have a product or service video that would compliment my summary or one of my job descriptions?
If you answered yes to any of these questions, then you need to add that video to your profile.
How to add video on LinkedIn
Supported Media Providers or Hosting Sites
LinkedIn has partnered with a long list of video providers and hosting sites from YouTube to CBS News. You can copy and paste the URL for videos on these sites directly into your LinkedIn profile. Here’s the full list:
funny or die
The Daily Show
New York Magazine
NZ On Screen